Patagonia – Vindication of Solaesthetic Ethos

Patagonia is a company that operate a policy that really pays attention to the reality of environmental and ecological impact. It is not perfect, but their attitude and values are demonstrating that companies can be profitable while addressing the issue of disposability.

This is an example that others can follow. It is a niche market at the moment but as more people start pursuing this it will become normalised and ubiquitous for people to buy things that last a lifetime or more.

This article shows that it is all too easy to be cynical about the company’s motives and miss the real the value of their approach.